lmcg logo


“In relation to the theme Metamorphosis, rebrand a Butterfly House in order to make the attraction more appealing to a wider audience.”

Final Major Lrg
Final Major a
Final Major b
Final Major c
Final Major d

The Outcome:

My Final Major Project was based on the theme 'Metamorphosis' and my designs incorporate hand-rendered and digitally produced images. As the majority of my work is digital, I enjoyed exploring different mediums which lead to the discovery of alcohol inks that I used to portray the wings of a butterfly and I feel they have helped create a very unique brand identify for the company.

Butterflies are one of the most well known creatures that undergo complete metamorphosis and there were four different coloured versions of the logo created to represent the fact there are lots of colours and varieties of butterflies.

My design outcomes relate to both areas of the attraction which are the gardens and butterflies.

Programs & Materials Used:

Alcohol Inks